epicerie

epicerieaustin.com

2012

Despite chef and owner Sarah McIntosh’s pedigree in fine dining, when it came to her own restaurant, epicerie cafe & grocey, she wanted to keep things casual and approachable,  with an eye on quality and detail.  The food is elegant, but affordable.  Instead of a waitstaff, there is friendly counter service. And when it came to the logo, it needed to be elegant, yet unpretentious in keeping with those ideals.  We crafted the identity materials, the website and menu system.

SERVICES PROVIDED:
  • Logo & Logomark
  • Identity materials
  • Website
  • Signage Consultation
  • Menu
  • Responsive Web Development
  • Web design
RETURN TO IDENTITY

epicerie

crafting the perfect neighborhood bistro

The Quiet Girl’s Guide to Violence

quietgirlsguide.com

2012

The Quiet Girl’s Guide to Violence is a short film written and produced by Fs77 creative director, Jennymarie Jemison.  Fs77 was a happy collaborator, creating the branding, website and facilitating the partnership with contributing artists Phil Noto and Tara McPherson.  Premiering at Fantastic Fest 2012, The Quiet Girl’s Guide is now finding a not-so-quiet life of its own on the film festival circuit.

SERVICES PROVIDED:
  • Logo and logomark
  • Website
  • Content Management System
  • Merchandise
  • Copywriting
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The Quiet Girl’s Guide to Violence

BRANDING FOR THE DARKLY COMIC SHORT FILM

Wunder-Pilz Kombucha

wunder-pilz.com

2011

The Wunder-Pilz branding, packaging and marketing collateral were created to reflect the big heart and colorful personality of this company’s fine Kombucha beverage. We created a branding system to reflect the four varieties of Wunder-Pilz using color and illustration to communicate the benefits and the flavors of each delicious variety.

SERVICES PROVIDED:
  • Logo
  • Web Design
  • Brand Management
  • Illustration
  • Copywriting
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Wunder-Pilz Kombucha

HEART + ENERGY + STRENGTH + CALM

Babycakes

babycakesnyc.com

2007 - 2013

Back in 2007, Babycakes owner, Erin McKenna, wanted a simple but comforting logomark for her new NYC bakery creating all-natural, organic and delicious alternatives free from the common allergens.  Fs77 delivered with a hand-drawn logo inspired by the homemade frosting on cakes of childhood birthdays.  Since that first store, babycakes has expanded into Los Angeles and Orlando, and into homes with two cookbooks!  Fs77 has been there on the journey, helping to preserve the integrity of this sweet brand.  Yum!

SERVICES PROVIDED:
  • Logo
  • Styleguide
RETURN TO IDENTITY

Babycakes

LOGO FOR THE BELOVED VEGAN BAKERY

Social Deviants

thesocialdeviants.com

2010

Social Deviants is a thriving social marketing company that helps entrepreneurs and authors build online platforms that stand out, and stand-up for what they believe in.  The woman behind the company, Janet Wallace, wanted an identity that conveyed a sassy empowerment and slightly subversive sense of humor, we were happy to oblige.

SERVICES PROVIDED:
  • Logo
  • Illustration
RETURN TO IDENTITY

Social Deviants

Revolutions start with Revelations

Shadow Hills Industries

shadowhillsindustries.com

2008

Shadow Hills Industries produces beautiful pieces of high-end musical recording equipment.  Each piece is handmade and outfitted with vintage military equipment. The aesthetic of the logo had to match the beauty and vintage look of the product, and one more caveat, it had to include the Maltese Falcon.  Is that a dream design brief or what?

SERVICES PROVIDED:
  • Logo
  • Marketing Collateral
  • Website
RETURN TO IDENTITY

Shadow Hills Industries

THE MALTESE FALCON

Mushroom Men

mushroommen.com

2008

Fs77 was so happy to help Red Fly Studios bring their video game franchise to the Nintendo Wii console and Nintendo DS.  We took our cues from the uniquely odd world view of a three-inch-tall walking mushroom, creating packaging, a website and a print campaign using its cast of characters and other-worldly scenes.

SERVICES PROVIDED:
  • Logos
  • Packaging
  • Print Advertising
  • Marketing Collateral
RETURN TO IDENTITY

Mushroom Men

BUILDING A BRAND FROM THE FOREST FLOOR UP

Various Logos

2008-2011

A handful of our favorite logos and branding explorations.

SERVICES PROVIDED:
  • Branding explorations and logos from past clients and projects
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Various Logos

A SELECTION OF LOGOS PAST

Maude’s Munchies

2011

Raw, vegan and gluten-free chocolates and other goodies. These munchies are a real treat and good for you too! Made with the best ingredients and sold in Austin Texas via scooter delivery, this brand is on the move!

SERVICES PROVIDED:
  • Logo
  • Packaging
  • Illustration
RETURN TO IDENTITY

Maude’s Munchies

LIVE LIFE IN THE RAW

Gorgeous Millie

gorgeousmillie.com

2011

We created a logo and illustrations for this Austin children’s cooperative.  Here is the winning logo and a couple of our favorite contenders.

SERVICES PROVIDED:
  • Logo
  • Illustration
RETURN TO IDENTITY

Gorgeous Millie

AN ENCHANTED PLAYGROUP

Bellanti Branding

2010

A logo created for the Texas-based strategy & word-of-mouth marketing firm, otherwise known as the one woman powerhouse, Beth Bellanti.

SERVICES PROVIDED:
  • Logo
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Bellanti Branding

Texas-based Strategy

Aunt Bertha

auntbertha.com

2011

The folks behind Aunt Bertha wanted a personality for their search engine to help people in socioeconomic need to find the food, health, housing and employment programs they could qualify for in seconds.  This personality needed to be welcoming, non-threatening but also have the sass that implied that she knows what she’s doing.  Basically, we could all use an Aunt Bertha.

SERVICES PROVIDED:
  • Logo
  • Illustration
RETURN TO IDENTITY

Aunt Bertha

BRANDING WITH A REAL PERSONALITY

TERRABURGER

TerraBurger.com

2009

In early 2008 a long time Austinite had a marvelous idea, fast food didn’t have to be junk food. We all needed a modern, all natural, organic, and sustainable alternative, and so Terraburger was born and the first resturaunt opened in 2009.

SERVICES PROVIDED:
  • Logo
RETURN TO IDENTITY

TERRABURGER

FAST & LOCAL

Hidden Room Theatre Company

2011

The Hidden Room Theatre Company wanted a “mysterious web presence” that was still full of information about their past and upcoming productions.  That pretty much describes a dream project in our book.  Shortly after launching, the site was  featured on the front page of bbc.co.uk.

RETURN TO IDENTITY

Hidden Room Theatre Company

UNIQUE AUSTIN EXPRIENCE