epicerie
2012
Despite chef and owner Sarah McIntosh’s pedigree in fine dining, when it came to her own restaurant, epicerie cafe & grocey, she wanted to keep things casual and approachable, with an eye on quality and detail. The food is elegant, but affordable. Instead of a waitstaff, there is friendly counter service. And when it came to the logo, it needed to be elegant, yet unpretentious in keeping with those ideals. We crafted the identity materials, the website and menu system.
SERVICES PROVIDED:
- Logo & Logomark
- Identity materials
- Website
- Signage Consultation
- Menu
- Responsive Web Development
- Web design
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The Quiet Girl’s Guide to Violence
2012
The Quiet Girl’s Guide to Violence is a short film written and produced by Fs77 creative director, Jennymarie Jemison. Fs77 was a happy collaborator, creating the branding, website and facilitating the partnership with contributing artists Phil Noto and Tara McPherson. Premiering at Fantastic Fest 2012, The Quiet Girl’s Guide is now finding a not-so-quiet life of its own on the film festival circuit.
SERVICES PROVIDED:
- Logo and logomark
- Website
- Content Management System
- Merchandise
- Copywriting
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Wunder-Pilz Kombucha
2011
The Wunder-Pilz branding, packaging and marketing collateral were created to reflect the big heart and colorful personality of this company’s fine Kombucha beverage. We created a branding system to reflect the four varieties of Wunder-Pilz using color and illustration to communicate the benefits and the flavors of each delicious variety.
SERVICES PROVIDED:
- Logo
- Web Design
- Brand Management
- Illustration
- Copywriting
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Babycakes
2007 - 2013
Back in 2007, Babycakes owner, Erin McKenna, wanted a simple but comforting logomark for her new NYC bakery creating all-natural, organic and delicious alternatives free from the common allergens. Fs77 delivered with a hand-drawn logo inspired by the homemade frosting on cakes of childhood birthdays. Since that first store, babycakes has expanded into Los Angeles and Orlando, and into homes with two cookbooks! Fs77 has been there on the journey, helping to preserve the integrity of this sweet brand. Yum!
SERVICES PROVIDED:
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Social Deviants
2010
Social Deviants is a thriving social marketing company that helps entrepreneurs and authors build online platforms that stand out, and stand-up for what they believe in. The woman behind the company, Janet Wallace, wanted an identity that conveyed a sassy empowerment and slightly subversive sense of humor, we were happy to oblige.
SERVICES PROVIDED:
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Shadow Hills Industries
2008
Shadow Hills Industries produces beautiful pieces of high-end musical recording equipment. Each piece is handmade and outfitted with vintage military equipment. The aesthetic of the logo had to match the beauty and vintage look of the product, and one more caveat, it had to include the Maltese Falcon. Is that a dream design brief or what?
SERVICES PROVIDED:
- Logo
- Marketing Collateral
- Website
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Mushroom Men
2008
Fs77 was so happy to help Red Fly Studios bring their video game franchise to the Nintendo Wii console and Nintendo DS. We took our cues from the uniquely odd world view of a three-inch-tall walking mushroom, creating packaging, a website and a print campaign using its cast of characters and other-worldly scenes.
SERVICES PROVIDED:
- Logos
- Packaging
- Print Advertising
- Marketing Collateral
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Various Logos
2008-2011
A handful of our favorite logos and branding explorations.
SERVICES PROVIDED:
- Branding explorations and logos from past clients and projects
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Maude’s Munchies
2011
Raw, vegan and gluten-free chocolates and other goodies. These munchies are a real treat and good for you too! Made with the best ingredients and sold in Austin Texas via scooter delivery, this brand is on the move!
SERVICES PROVIDED:
- Logo
- Packaging
- Illustration
RETURN TO IDENTITY
Gorgeous Millie
2011
We created a logo and illustrations for this Austin children’s cooperative. Here is the winning logo and a couple of our favorite contenders.
SERVICES PROVIDED:
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Bellanti Branding
2010
A logo created for the Texas-based strategy & word-of-mouth marketing firm, otherwise known as the one woman powerhouse, Beth Bellanti.
SERVICES PROVIDED:
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Aunt Bertha
2011
The folks behind Aunt Bertha wanted a personality for their search engine to help people in socioeconomic need to find the food, health, housing and employment programs they could qualify for in seconds. This personality needed to be welcoming, non-threatening but also have the sass that implied that she knows what she’s doing. Basically, we could all use an Aunt Bertha.
SERVICES PROVIDED:
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TERRABURGER
2009
In early 2008 a long time Austinite had a marvelous idea, fast food didn’t have to be junk food. We all needed a modern, all natural, organic, and sustainable alternative, and so Terraburger was born and the first resturaunt opened in 2009.
SERVICES PROVIDED:
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Hidden Room Theatre Company
2011
The Hidden Room Theatre Company wanted a “mysterious web presence” that was still full of information about their past and upcoming productions. That pretty much describes a dream project in our book. Shortly after launching, the site was featured on the front page of bbc.co.uk.
RETURN TO IDENTITY
